There are plenty of law firms available everywhere right now and the very first thing most people do when they need lawyers is go to Google and search for a good lawyer. This is where SEO comes in. SEO or Search Engine Optimization is the process of increasing your firm’s ranking so that eventually it shows up as one of the top results in all the search engines. SEO for layers is not much different from SEO for other industries. All of them follow the basic principles, but let’s take a look at a few tips to improve the search rankings of a law firm.
Most of a search engine’s algorithm revolves around targeting and looking for specific keywords and then bringing the most relevant site up as a result based on the number of keywords used. This doesn’t mean you can fill your website or advertisements with only keywords. Ever since the SEO industry started growing, Google and other search engines have come up with several flags that will help the search engine filter out the clickbait ads and show only the relevant websites. This means that if you use your keyword one too many times, then Google will flag it and filter it out of the results page.
This is why it is recommended to stick to one specific primary keyword and use it carefully so that it doesn’t get flagged.
Keep it mobile friendly:
I am sure you’re aware that most of the searches happen through mobile devices. If your website is not mobile friendly, then you will hardly get any traffic and it will become impossible for Google to find your website. Make sure your website is as accessible and compatible as possible.
Create genuine content:
Getting people to visit your website is one thing, but getting them to actually stay and browse your site is another.Creating good content and writing about trending and relevant articles is really helpful in attracting people to your website and making them stay. If there’s nothing interesting on your website, then the traffic will reduce and you will quickly start dropping your rank.
Don’t ignore social media:
It’s important to keep every social media account active. Constantly look for opportunities to mention your website or keywords. This will greatly help people to recognize you and your firm. This helps the search engines pick up your website and your rank starts increasing rapidly.
Create geo-targeted keywords:
A person living in a state other than yours wouldn’t care about lawyers available in your state. Make sure you mention your city and state in your keyword whenever possible to make it easier for users to get a proper result.
Be open with your customers:
Always be open with your customers to develop a good relationship. Another way of having your firm recognized is through the word of mouth. The more people talk about your firm, the more traffic you will get. Having a trusty relationship with your customers and clients could be really helpful.
These are just a few tips on SEO for lawyers. There are plenty more online, but the important thing to keep in mind is to keep customer satisfaction as your primary goal and your search engine ranking will improve automatically.