Television viewers in the nation’s 14th largest TV market could now get a taste of the future as ONE Media 3.0, a completely-owned subsidiary of Sinclair Broadcast Group, Inc. (Nasdaq: SBGI), broadcasted that it has combined both television plus radio services for delivery in Seattle using the radical NEXTGEN TV standard.
Consumers could now start receiving both television and radio programming in the new format. Using radio content from its over-the-top Internet service, STIRR, the audio channels would be accessible for free instantly to anybody with a NEXTGEN TV set connected to the Web. Included amongst the radio channels would be Stingray Hits List, Stingray Latin Hits, Stingray Hot Country, and a dozen others. The new service coincides with the initiate of seven television stations using the novel digital standard.
Powered by ATSC 3.0, NEXTGEN TV is the most important broadcast technology upgrade yet organized. It consents not only extraordinary video quality however also mobile delivery and the capability to merge wireless broadcast content with content straight from the Internet. The Broadcast App developed by ONE Media 3.0 is the focus for the delivery of these new services.
Piloted by ONE Media 3.0 in Nashville, NEXTGEN radio services, branded as “STIRR XT,” are now accessible in Seattle. The novel technology brings a novel “age of radio” into the listening atmosphere of NEXTGEN viewers through using NEXTGEN-enabled TVs and mobile devices to expand the attain of audio services. Combining these Internet audio services with over-the-air radio is next on the horizon for the Seattle market.
The STIRR radio channels (along with several STIRR video channels) would be available instantly to anybody with a NEXTGEN TV linked to the Internet. “Using the complete potential of NEXTGEN TV to increase the reach of these services for our spectators is the natural progression for completely using our novel capabilities.”