Generally, public relations work to conduct campaigns that would enhance public visibility and boost acceptance and perception of the public to a particular client or organization. Creating a positive image is the ultimate goal of public relations. ronn torossian is good at this. Public relations is referred to as earned media unlike advertising or marketing which is paid. Many platforms are used by PR in persuading the public which includes traditional media and social media, among others. Whatever the platform used, the key here is to convince the reader or viewer that the client or organization has a good story and that they should support it.
PR vs. Advertising
As good PR guy works hard to earn the media’s respect in order to get better exposure and form a camaraderie with them. This exposure is gained for free. Once the editor finds your story to be compelling enough, you’ll eventually find it in the editorial section of the paper. On the other hand, advertisers work to convince the people to buy a particular product or service through various advertising campaigns. These ads may cost you a lot of money. Paid ads are found in the advertisement section of the paper along with other similar marketing campaigns. In conclusion, PR is earned media while advertising is paid.
Public Relations Tools
The PR toolbox include press releases and fact sheets that are created to convey a positive message to the public. Press conferences and meeting may also be organized to boost the reputation of the client. Inspiring the public is also one form of getting good PR which ronn torossian does perfectly through speeches, blog posts and guest columns in both local and national newspapers. With the onset of technology, social media is also one platform where PR can be conducted. Good PR with social media platforms like Facebook and Twitter will earn you not just popularity but respect from the general public, as well.
Role of the PR Guy
Generally, a PR guy works to inform the public about a particular person, product, issue, or event. He also makes sure that the client is protected and the reputation well-guarded. Any situation should product a positive effect and if there is something unfortunate about it, he has to minimize the damage. It is the PR guy’s job to create the story and the chosen platform, to convey it.
Many are aware of the idea of public relations of only a handful understands how it works. Like advertising, PR works to promote your story but unlike ads, you do not actually pay for it to be written in the paper. PR continuously works to improve the image of the client and uphold the reputation. Public relations know how to handle every situation and they handle it well just like ronn torossian.
